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Choosing
Your Shopping Cart Software
In addition to
allowing customers to browse and make purchases from your store, a good shopping
cart system can include features such as:
Gift Certificates:
Allowing visitors to purchase pre-paid gift certificates from your store.
Product Search:
A search box that allows visitors to quickly find what they are looking for by
specifying product type, manufacturer or model number.
Newsletter
Subscription:
A feature that allows visitors to sign-up to your website's newsletter.
Sales Reports:
A feature that allows you to analyse the popularity of different products on
your site.
Currency Conversion:
The ability to convert product prices into multiple currencies for overseas
customers.
Affiliate Management:
Allows you to manage your affiliate program, monitor the performance of
affiliates and set commission rates.
Discounts/Special
Offers:
Allows you to apply flat-rate or percentage discounts to specific products.
Up-selling and
Cross-selling:
A handy feature that suggests the purchase of related and recommended products
once a visitor has added an item to their cart. For example, an online tennis
store may recommend tennis balls to everyone who adds a tennis racket to their
cart.
Auto-Responders:
Confirmation emails which are automatically delivered to customers when they
make a purchase
Digital Goods
Delivery:
The ability to sell digital goods (i.e. ebooks, software, etc) online.
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