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Expert Advice - An Interview With
Willie Crawford |
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Willie Crawford is the owner of
http://williecrawford.com, and has
released several products (including tele seminar
tapes, an internet marketing videotape series, and
even a cookbook!) Q: When, how and why did you get a
start running a business online? Willie: I started
in late 1996 by signing up for a few affiliate
programs, and subscribing to lots of ezines. By 1997
I was making a few dollars on some programs - mainly
telecom and recurring commission products.
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7 Questions to Ask a Potential
ECommerce Merchant Account Provider |
 Recently
I went looking for an online merchant account,
with disastrous results. I made the mistake of
taking information at face value and relying on the
ecommerce merchant account provider's good
reputation in other areas.Fortunately,
I came out of the experience with a list of
recommended questions to ask a potential ecommerce
merchant account provider. . .
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Online Merchant Account Pitfalls |
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Recently,
I went looking for an online merchant account. My
mission was two-fold: Open a merchant account for
myself and research options for my new
ecommerce Web site solutions information section
of websitemarketingplan.com
After some research. . .
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Cross selling software for higher
sales |
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Cross selling involves five
fundamentals:
You
have to know your products very well. You have to
know your clients. To get the best results identify
which customers are your best target. Ask questions
and listen for clues. Pay attention to clients'
needs and only suggest relevant products.
Suggest, don't impose. This way
clients will feel comfortable and more likely to
accept your offer. . .
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Overview of ECommerce Web Site
Options |
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There are a seemingly infinite number of choices and
solutions to enabling a Web site for ecommerce (i.e.
taking credit card and other online payments).
Choices range from totally "do it yourself"
ecommerce options to turnkey packages. . .
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E-marketplaces from Seller's
Perspective |
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E-marketplace is a business to
business web based venue, where buyers and sellers
meet online, generate business leads and conduct
business transactions. The e-marketplace features
are tailored in a manner so that a large numbers of
buyers and suppliers can be serviced as a community.
A participant of an E-marketplace can be a buyer, a
seller or both. Unlike an E-distribution portal
which is oriented to assist suppliers selling their
products. . .
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Finishing Your Marketing Plan |
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Marketing plans can feel like a pain in the neck
(not to mention other body parts). Reality is quite
the opposite. Small business owners, and others
without a boss to impose a due date, often find
themselves "too busy" to complete a marketing plan
or update the existing one. If this sounds like you,
then you are leaving profits on the table and the
best thing you can do for your business
. . .
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Increasing Your Conversion Rates: 50
Tips for Ecommerce Sites |
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You can convert More of Your Traffic
into sales without having to spend a lot of money.
There are hundreds of ways to improve your
conversion rate and the persuasiveness/stickiness of
your website, many of which can be done very quickly
and most will cost you close to nothing to implement. . .
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Internet Marketing Strategy:
Developing a Website Marketing Plan |
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For
many of us, finding the time and commitment to
develop an Internet marketing strategy is difficult.
There are so many other obligations vying for our
attention it is tempting to push strategies to the
back burner. Giving into that temptation, however,
means putting your business at a disadvantage. . .
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Effective methods of doing business
online! |
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With all these dot com failures so
rampant, you may question, is it still viable to
consider an online venture? The truth is: while
spectacular rise and fall of many dot com companies
have been overly publicized, sales through Internet
are still increasing by 20 – 25% each year. Even
economic down turn of the recent years has not
hampered this growth. . .
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